Digital Experience Platforms
Digital Experience Platforms
Lead the advent of the digital age
Digital Experience Platforms are an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multiexperience customer journeys.
In today’s digital world, organizations stay competitive by building relationships through communication, which requires speaking and listening.
Organizations use content to speak and data to listen.
Digital experience platforms offer organizations an integrated suite of tools to foster
meaningful relationships by speaking and listening to customers, prospects, partners, employees,
and other audiences.
DXPs provide a multitude of advantages that can help your business make the next jump in innovation, such as:
Integrated Control Centers
Combined omnichannel content management, customer data, and analytics enable experiences that increase customer retention
Content flexibility
Use hybrid-headless and microservices architecture to deliver the same content across all channels, freeing teams up to create more content for better experiences
Better personalization
Integrations with other systems — such as CRMs, contact centers, and social media — provide a 360-degree view of each customer; intuitive dashboards and machine learning power deep insights
Future-proof adaptability
Ability to integrate new technologies, adapt, and connect with audiences as digital maturity increases or new technologies appear